On a general basis, TV commercials, billboards and printed posters are used for advertising campaigns by the enterprises to force their message down the throat of the end user, but, there is one subtle, often ignored yet immeasurably effective thing that is often ignored when it comes to creating a successful bond between the customer and the business entity – Product packaging!
How Product Packaging Defines Customer Experience
In the age of social media where a customer gets attracted by the visual appeal of the product displayed on Facebook, Twitter, Pinterest and other social media channels, your age-old formula of a larger than life advertising campaign filled with business jargon is not going to help.
The ease to handle the products and visual appeal of the packaging is what attracts the consumer most in a supermarket. If product packaging is done right then the customer often even ignores any faults in the purchasing process such as delays in shipment or any other slip in the customer service.
Why Enterprises Should Pay Extra Attention To Product Packaging – Chiefly Start-Ups
In comparison to pricey OOH campaigns, Radio ads and TV commercials, pouch packaging is a cost-effective yet very effective way to grab the attention of your consumers in the market. Whether you are a big conglomerate or a humble start-up, attractive pouch packaging works wonders to create brand loyalty amongst the customers and make a personal affinity with the product that arises from the first moment the buyer lays his/her eyes on the product.
Paras Printpack is an industry leader designing experiences for businesses and customers through our all-inclusive packaging solutions. We are premium pouch manufacturers in Delhi NCR making designer pouches of various shapes and sizes for both commercial and domestic use such as stand up pouches, spout pouches, pillow pouches, 3 side seal pouches and more.
Give a ring on 9810187055 to get in touch with us.
