Packaging is just a packaging. After all, it’s the product that really matters! Well, if you are thinking this way, then you might be digging a hole for your failure. Product packaging plays a vital role in customer’s decisions than you might think. A product packaging such as an aluminum foil pouch or a stand-up pouch narrates several things, from what it can do for the customers to your business’s values.
While some people don’t consider product packaging a ‘big thing’, there are also some individuals who would argue that packaging is equally important as a product because it’s a communication and crucial marketing tool for your business. So, start thinking about your product packaging and consider these four factors from the best pouch manufacturers in Delhi:-
1) It makes your brand stand out from others
When there are thousands of products vying for the audiences’ attention, your brand packaging has to look different and stand out from your competitors as most of the customers make their decision solely on product packaging.
2) Packaging color influences customer purchase habits
The color used in the brand packaging plays a vital role in customers buying decisions because your brain reacts to colors in different ways. Such as products with white color packaging conveys safety, simplicity, and purity while products with light sky blue color are considered more playful.
3) Product Packaging acts as a marketing tool
Your product packaging can be a helpful marketing and advertising tool through in-store advertising. One can recognize branded products quite easily. So designing product packaging with logo, font and color helps consumers remember your product next time they are out for shopping.
4) Packaging creates brand recognition
Famous brands have one thing in common: they are memorable. There are some famous brands that have made minor changes to their packaging but they stayed true to their original look. It’s better not to change logo, color and packaging design in your brand as it might give a sort of backlash from shoppers after making a major change.